What Is Vince? The Dried Vegetable Meal Base Making Dinner Easier

Most people know they should eat more vegetables.

The hard part is not knowing that.

The hard part is finding the time, energy and patience to chop them, cook them, hide them, serve them, and then watch someone suspiciously move them around the plate.

That’s where Vince comes in.

Vince is a dried vegetable meal base that you add to mince, beans, lentils or whatever you’re cooking to make everyday meals easier, tastier and packed with more vegetables.

Think spaghetti bolognese, tacos, nachos, cottage pie, lasagne, chilli, burgers, pita pockets and all the mincey meals that already show up on busy weeknights.

Vince is there to do the vegetable hard part for you.

The easiest way to explain Vince

Vince is made from real vegetables that have been slow dried and blended into a savoury meal base.

Each pouch contains over 500g of fresh vegetables, dried down so they are shelf-stable, compact and ready when you need them.

To use it, you just add boiling water, let it soften, then stir it into your meal.

That’s it.

No chopping.
No grating.
No sad half-carrot haunting the bottom of the fridge.
No finding out the celery has become fridge spaghetti.

Just vegetables, ready to go.

What does Vince taste like?

Vince is designed to taste like the meals people already love.

Not like “health food”.
Not like punishment.
Not like someone whispered “wellness” over a saucepan and hoped for the best.

It’s savoury, rich and full of flavour, so it works beautifully in meals like:

• Spag bol

• Tacos

• Nachos

• Chilli

• Cottage pie

• Lasagne

• Burgers

• Pasta bakes

• Pita pockets

You can use Vince with meat, or you can use it with beans or lentils for a plant-based meal.

Is Vince a meat replacement?

Not exactly.

Vince is not trying to be fake meat.

It’s a vegetable meal base that can be used with mince or instead of mince, depending on how you cook.

Some customers add Vince to beef mince to stretch the meal further and add more vegetables. Others use it with lentils, black beans or chickpeas to make vegetarian meals easier.

There’s no one right way to use it.

The whole point is to make good meals easier.

Why dried vegetables?

Because fresh vegetables are wonderful, but they are not always convenient.

They need washing, peeling, chopping, cooking and remembering before they turn into a tiny compost project in your fridge.

Dried vegetables make sense because they are:

Shelf-stable
You can keep Vince in the pantry and use it when you need it.

Quick
No chopping or prep needed.

Compact
A whole lot of vegetables fit into one pouch.

Low waste
You use what you need, when you need it.

Easy to add to meals you already cook
No need to reinvent dinner.

Vince exists because most of us don’t need more complicated food rules. We need a few clever shortcuts that actually work.

How do you use Vince?

The basic method is simple:

1. Add boiling water to Vince.

2. Let it stand for a few minutes.

3. Stir it through your cooked mince, beans or lentils.

4. Add sauce, pasta, rice, wraps or whatever dinner is doing that night.

For example, if you’re making spaghetti bolognese, you can brown your mince, hydrate Vince, then add it to the pan with your tomato sauce.

For tacos, cook your mince or beans, stir in hydrated Mexican Vince, then load up your wraps, nachos or taco shells.

It’s a shortcut, not a complicated side quest.

Who is Vince for?

Vince is for anyone who wants to eat more vegetables but doesn’t always have the time, energy or emotional strength to dice an onion at 5.37pm.

It’s especially helpful for:

Busy families
Parents dealing with fussy eaters
People who want easier weeknight meals
Anyone trying to reduce food waste
Vegetarians and flexitarians
People who want pantry staples that are actually useful
Anyone who likes the idea of more vegetables with less fuss

It’s also for people who don’t want dinner to become a negotiation seminar.

Can kids tell it’s in there?

That depends on the child and their vegetable detection powers.

Some kids notice everything. Some kids are too busy inhaling tacos to care.

But Vince is designed to blend into the kind of family meals kids already recognise. The vegetables are part of the sauce, texture and flavour, rather than sitting on the side of the plate looking suspicious.

It’s not about tricking anyone.

It’s about making vegetables easier to eat in meals people already enjoy.

Why did we make Vince?

Vince started in our own kitchen.

As a chef and a mum, I wanted a way to make it easier to get more vegetables into everyday meals without making dinner harder.

Because that’s the problem, really.

Most people know vegetables are good for them. That’s not the missing piece.

The missing piece is convenience.

We wanted vegetables to be as easy to use as the other pantry staples we reach for on busy nights.

So we made Vince.

So, what actually is Vince?

Vince is a dried vegetable meal base.

It helps turn everyday meals into veggie-packed meals with less chopping, less waste and less dinner stress.

It’s real food, made convenient.

Or, to put it simply:

Vince does the vegetable prep, so you can get on with dinner.