
Hidden VEGGIES. NO COMPLAINTS.
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I am a parent and chef, it is my mission to help you.
My two girls used to eat everything, as they got older, they got picky. Preparing healthy meals that my children genuinely enjoyed felt impossible at times.
I want to make it quick, easy and stress-free for you to serve meals packed with healthy veggies that your kids love.
With award winning taste, nutritional goodness, and ready in minutes, Vince turns veggie battles into mealtime wins.
Let customers speak for us

Still chopping, grating and using frozen Veggies?
Level up your game and become an "Expert Veggie Smuggler"
500g sneaky veggies in every pack, 1 pack has the whole family sorted

5 Star Health Rating
No Preservatives or Fillers

Made From NZ Grown Vegetables
Find us in over 160 Stores






Recipes
Smuggle loads of veggies into meals the kids will love, - shhhh... its our secret

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Save 15% and you will always have Vince on hand for a fuss free dinner or healthy workday lunch.

Award winning taste, real ingredients
Vince won the NZ food awards pantry division up against brands like Whitakers chocolate !
We make Vince in Northland from fresh garden veggies, which are grown right here in Aotearoa, New Zealand.
Every pack has over half a KG of veggies jammed into it!
We use air driers to gently dry our special Vince mixtures, only removing the water and preserving precious, nutrients, fibre and protein.
You may have tried dried freeze dried meals before, lets be honest most of them arent great, whats why we don't freeze dry! Think Sundried tomatoes.
Vince is naturally Vegetarian, Vegan, Dairy and Gluten Free.