Hate Cooking? This Is the Dinner Shortcut You Need

Some people find cooking relaxing.

They happily spend an hour chopping, stirring and experimenting.

Other people open the fridge at 6 pm, stare into it for several minutes and wonder whether toast counts as dinner again.

If cooking feels more like a nightly chore than a creative hobby, you are not alone. You still want something tasty and satisfying. You probably want to eat more vegetables too. You just do not want to spend your evening peeling, chopping, grating, cooking and cleaning up afterwards.

That is exactly where Vince comes in.

A shortcut that still feels like real food

Vince was created to make vegetables easier.

Our slow-dried meal bases are made with real vegetables and bold savoury flavour, so you can skip much of the preparation and get dinner moving quickly.

There is no mountain of chopping.

No half-used vegetables slowly wilting in the fridge.

No collection of pots and pans glaring at you from the sink afterwards.

Simply add boiling water to prepare the Vince meal base, then use it in whatever way suits you.

Add mince, beans, lentils or tofu. Stir it through pasta. Spoon it into pies. Serve it on toast. Turn it into nachos, burgers, lasagne, meatballs or a quick cottage pie.

Vince gives you the flavour-packed starting point, without asking you to begin dinner from scratch.

You do not have to love cooking to eat well

There can be a lot of guilt tied up in food.

We are constantly told to cook more, eat more vegetables, make everything from scratch and prepare perfectly balanced meals every night.

But most people are busy.

You might be working late, feeding children, managing a household, studying, travelling or simply running out of energy by the end of the day.

Using a shortcut does not mean you have failed at cooking.

It means you have found a smarter way to make dinner happen.

Vince helps you add more vegetables and flavour with far less effort. You can still make the meal your own, but the tedious part has already been handled.

Dinner without the chopping marathon

A packet of Vince contains more than 500 grams of fresh vegetables before drying.

That means you can keep a vegetable-packed meal base in the cupboard, ready for the nights when your fridge is empty, your motivation has vanished or everyone is asking what is for dinner at exactly the same time.

Vince is ready in around four minutes and comes in three versatile flavours:

Italian

Rich, tomatoey and herby. Great for pasta, lasagne, pizza, meatballs and bolognese-style meals.

Mexican

Smoky and full of flavour. Ideal for tacos, nachos, burritos, chilli and rice bowls.

Classic Kiwi

A comforting savoury base for pies, burgers, cottage pie or simply served on toast.

You do not need advanced cooking skills. You do not need a complicated recipe. You just need a packet, boiling water and a few basic ingredients.

For the nights when cooking is completely off the table

Sometimes even assembling a quick meal feels like too much.

That is why we also created Vince Instant Meals.

They are complete vegetarian meals made with real vegetables, beans and lentils. Just add boiling water, leave them for 10 minutes and dinner is ready.

Choose from:

• Italian Ragu with Pasta & Lentils

• Mexican Black Bean & Rice

They are ideal for busy workdays, late nights, travel, camping, tramping, emergency supplies or those evenings when you simply cannot be bothered cooking.

No refrigeration. No chopping. No pile of dishes.

Just an easy, satisfying meal waiting in the cupboard.

The best kind of shortcut

The best food shortcuts do not leave you feeling as though you have settled for something disappointing.

They remove the frustrating parts while still giving you something enjoyable to eat.

That is what Vince is designed to do.

It is not about turning everyone into a passionate home cook.

It is about making vegetables easier, dinner faster and the whole process far less painful.

So, if you hate cooking, keep Vince in your cupboard.

Dinner does not need to be a performance. Sometimes it just needs to be easy, tasty and done.

Ready to make dinner easier?

Explore Vince Meal Bases and Instant Meals and find your new favourite shortcut.

Shop Vince and spend less time cooking and more time doing literally anything else.